Google Analytics: An Essential Tool


Google Analytics: An Essential Tool

"Google Analytics - Old UI" by Jason .IT is licensed under CC BY-SA 2.0
Being able to take the right decision at the right time always leads to great results. In this age and time it's essential for businesses to have a website. And tracking activity from these websites help business to make more informed decisions and execute the right strategy. There are multiple tools that can help you; but Google Analytics is the easiest way to track website traffic for beginners, and it’s absolutely FREE. This means allowing companies/entrepreneurs to understand what’s happening to their website and mobile apps. In essence the service tracks information about all the activities carried out by people in a website and summarizes the date for the website owner/analyst to figure out how to improve the website, content, experience etc. This tool also allows you to deep dive into the data and look at where the visitors came from, how long they stay on each page, demographic information of visitors, which pages they view, what browser and device they are using to access the website, etc.

I would urge my readers to try this fascinating analytics tool to gain insights about their business’s online platform and make better business decisions. Here is a list of 10 Good Reasons to Use Google Analytics and Beginner's Tutorial to Google Analytics.

Hope you enjoy the read and use it to your advantageJ


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