Google Analytics: An Essential Tool
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"Google Analytics - Old UI" by Jason .IT is licensed under CC BY-SA 2.0 |
Being able to take the right decision at the right
time always leads to great results. In this age and time it's essential for
businesses to have a website. And tracking activity from these websites help
business to make more informed decisions and execute the right strategy. There
are multiple tools that can help you; but Google Analytics is
the easiest way to track website traffic for beginners, and it’s absolutely
FREE. This means allowing companies/entrepreneurs to understand
what’s happening to their website and mobile apps. In essence the service
tracks information about all the activities carried out by people in a website
and summarizes the date for the website owner/analyst to figure out how to
improve the website, content, experience etc. This tool also allows you to deep
dive into the data and look at where the visitors came from, how long they stay
on each page, demographic information of visitors, which pages they view, what
browser and device they are using to access the website, etc.
Hope you enjoy the read and use it to your advantageJ
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